Case study · Marketing
Bastion Media
Repositioning of a regional media group around premium, high-margin segments.
Client
Bastion Media
Industry
Marketing
Year
2023
Result
0 of 4 layers
What was built
0/401
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope
Brief
The starting point
Hard re-segmentation. We dropped the bottom 60% of clients and rebuilt the brand around the top 40%.
We worked from a single principle: every output has to compound. Identity feeds content, content feeds ads, ads feed identity. Nothing built in isolation.
Selected frames
Gallery
Identity, content and campaign work for this engagement is being prepared for publication. Ask and it can be walked through in a call before it goes up here.