Selected Work

Same four layers. Different starting points.

Every engagement is read against the same system. What changes is which layers a brand already has, and which ones it needs built.

Named here

clients on the record

Industries

fashion, yachting, fitness, luxury retail, digital product, marketing

Range

2023 to 2025

engagement start years

Full system

2 of 7

all four layers covered

The four layers

01 Positioning

02 Identity

03 Content

04 Growth

Each engagement shows which layers were built, which are running now, and which were never in scope. The last one is stated rather than hidden: a studio that sells all four to everybody is selling a package, not a system.

BuiltOngoingNot in scope

2025

777 Apparel

4/4

Fashion

Streetwear label rebuilt from the ground up: identity, content engine, and paid acquisition stack.

01
Positioning
Built
02
Identity
Built
03
Content
Built
04
Growth
Built

Read the case study

Luma Yachting

4/4

Yachting

Mediterranean charter brand positioned for ultra-high-net-worth clientele. Editorial-grade visual identity.

01
Positioning
Built
02
Identity
Built
03
Content
Built
04
Growth
Built

Read the case study

2024

FitByMit

0/4

Fitness

Personal-trainer brand reframed as a digital fitness studio. App, content engine, growth system.

01
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope

Read the case study

Budoar Atelier

0/4

Fashion

Boudoir-couture atelier reimagined with editorial restraint and a content system that mirrors the craft.

01
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope

Read the case study

Diwine Luxury House

0/4

Luxury Retail

House of curated luxury beverages, with fragrance-grade content production and retail-grade direction.

01
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope

Read the case study

Zappter

0/4

Digital Product

Consumer app with a modern fintech feel. Brand system + product UI built side-by-side.

01
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope

Read the case study

2023

Bastion Media

0/4

Marketing

Repositioning of a regional media group around premium, high-margin segments.

01
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope

Read the case study

Selected clients only. Three engagements at a time. Written case studies in preparation.

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Tell me what the brand is and where it is stuck. Short is fine.