Case study · Fitness
FitByMit
Personal-trainer brand reframed as a digital fitness studio. App, content engine, growth system.
Client
FitByMit
Industry
Fitness
Year
2024
Result
1.8k / mo Programs sold
What was built
0/401
Positioning
Not in scope
02
Identity
Not in scope
03
Content
Not in scope
04
Growth
Not in scope
Brief
The starting point
Stripped the cliché out of fitness branding. Replaced shouting with a calm, premium operating system that scales beyond one trainer.
We worked from a single principle: every output has to compound. Identity feeds content, content feeds ads, ads feed identity. Nothing built in isolation.
Selected frames
Gallery
Identity, content and campaign work for this engagement is being prepared for publication. Ask and it can be walked through in a call before it goes up here.