Case study · Yachting
Luma Yachting
Mediterranean charter brand positioned for ultra-high-net-worth clientele. Editorial-grade visual identity.
Client
Luma Yachting
Industry
Yachting
Year
2025
Result
+4.2× Avg. inquiry value
What was built
4/401
Positioning
Built
02
Identity
Built
03
Content
Built
04
Growth
Built
Brief
The starting point
We treated yachting like fashion editorial: less spec-sheet, more story. The brand finally looks the price its yachts charter at.
We worked from a single principle: every output has to compound. Identity feeds content, content feeds ads, ads feed identity. Nothing built in isolation.
Selected frames
Gallery
Identity, content and campaign work for this engagement is being prepared for publication. Ask and it can be walked through in a call before it goes up here.